Text

Thoughts of renaming the platform will begin to grow as early as 2015.
For us and our customers, it goes without saying that the platform offers much more than booking a doctor with whom the name can be associated.

But it is only in 2019 that the ideas began to come together into a plan when a group-wide brand journey began.

Vi arbetade fram en ny logotype som ersätter Boka Doktorn med Kuralink. Ett namn som speglar vårt nordiska arv och den nytta vi strävar efter att tillhandhålla via vår produkt.
Vi är stolta över att presentera Kuralink.

We worked out a new logo that replaces Book Doctor with Kuralink. A name that reflects our Nordic heritage and the benefits we strive to provide through our product.
We are proud to present Kuralink.